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The add-on playbook runs through the delayed-draw term loan, not the bank

Every private equity roll-up strategy sounds the same in the pitch deck: buy a platform, then bolt on smaller competitors every few months until the platform is worth more than the sum of what it paid. What the pitch deck leaves out is how the financing actually works, deal after deal, without the sponsor renegotiating credit terms from scratch every single time.

The answer, increasingly, is that it doesn’t get renegotiated. Modern private credit facilities are built with the next acquisition already priced in — a delayed-draw term loan, sized and structured at the original close, sitting undrawn until the sponsor needs it for add-on number two, three, or six. The lender underwrote the platform’s roll-up strategy once. Every add-on after that draws against a facility that already exists.

The financing decision that matters isn’t made at add-on number four. It’s made at close, before the sponsor has even found the target.

That’s a different sale than most sponsors expect when they first go looking for capital. They come in asking who will fund this acquisition. The lenders who actually win roll-up mandates are answering a different question: who will fund the next six, on a timeline the sponsor doesn’t control and can’t predict.

Outsiders see private equity add-on activity and assume the constraint is finding targets. In a hot roll-up sector, it rarely is — brokers and connectors keep the pipeline full. The real constraint is whether the platform’s existing lender has the appetite, the accordion room, and the speed to fund the next one before a competitor does. A sponsor who has to shop for a new lender every time is a sponsor who loses deals to one who doesn’t.

— Hertas Asmantas routes companies raising capital, PE sponsors financing add-ons, and the private credit funds behind both.